Belief is a New York-based skate shop and apparel brand with a huge online presence and retail stores in both Brooklyn and Queens. Primarily through social media, the brand has built a successful following, both locally and internationally, and is well-known for its clever New York-inspired graphics and apparel. The original full-responsive website was built on a combination of WordPress, Tumblr, and Shopify to facilitate the brand's many offerings. The Belief website was an honorable mention in the Shopify Design Awards and featured in The Mobile Web Designer's Idea Book.