![Ray Nichols logo and visual identity](/wp-content/uploads/2020/05/ryan-paonessa_ray-nichols-brand-identity_logo-06-1440x1152.png)
![Ray Nichols logo and visual identity](/wp-content/uploads/2020/05/ryan-paonessa_ray-nichols-brand-identity_logo-03-1440x1152.png)
![Ray Nichols logo and visual identity](/wp-content/uploads/2020/05/ryan-paonessa-design_ray-nichols-brand-identity_01-1440x1152.jpg)
![Ray Nichols logo and visual identity](/wp-content/uploads/2020/05/ryan-paonessa_ray-nichols-brand-identity_logo-05-1440x1152.png)
![Ray Nichols logo and visual identity](/wp-content/uploads/2020/05/ryan-paonessa-design_ray-nichols-brand-identity_02-1440x1152.jpg)
![Ray Nichols logo and visual identity](/wp-content/uploads/2020/05/ryan-paonessa_ray-nichols-brand-identity_logo-04-1440x1152.png)
![Ray Nichols logo and visual identity](/wp-content/uploads/2020/05/ryan-paonessa-design_ray-nichols-brand-identity_03-1440x1151.jpg)
![Ray Nichols logo and visual identity](/wp-content/uploads/2020/05/ryan-paonessa-design_ray-nichols-brand-identity_04-1440x1152.jpg)
![Ray Nichols logo and visual identity](/wp-content/uploads/2020/05/ryan-paonessa-design_ray-nichols-brand-identity_05-1440x1152.jpg)
![Ray Nichols logo and visual identity](/wp-content/uploads/2020/05/ryan-paonessa_ray-nichols-brand-identity_logo-01-1440x1152.png)
![Ray Nichols logo and visual identity](/wp-content/uploads/2020/05/ryan-paonessa_ray-nichols-brand-identity_logo-02-1440x1152.png)
Ray Nichols is a Florence, Alabama-based chef and (soon-to-be) restauranteur, focussed on artisanal Italian-inspired foods that use both locally-sourced southern ingredients and imported old-world favorites. When Ray is not cooking private dinners and events, he spends ample time perfecting his bread and pasta recipes — which he offers to a long list of local clientele on a first-come-first-serve basis. For Ray's logo, I wanted to create something that could easily be applied by hand to his packaging, but also work well digitally and/or printed on professional collateral. The resulting logo features a monogram of his initials that doubles as an old wood-fired oven. The monogram can be combined with a logotype of his name, set in lowercase DIN Regular. The brand colors, beige, charcoal, and light gray, work in a wide variety of combinations and reflect the foods, cooking methods, and materials he uses most often.